EVALUATION QUESTION 5

How I attracted my audience

How did you attract/address your audience?

I attracted my audience in lots of different ways,first of all by making it obvious what genre the magazine was. I did this by using various artist and band names which are linked with the rock and roll genre, for example; The Who, The Rolling Stones, Jake Bugg and Beady Eye. This would clearly indicate to the audience that these artists are featured, and would attract them to buying the magazine if they were fans of the band. I put the use of these bands through my sell lines, for example The Beat Goes On! Beady Eye Announce UK Tour and Jake Bugg's Dream Festival Line-up.
My masthead was R&R, which again stands for Rock and Roll and staright away gives the audience an idea of what will be inside the magazine.

The colours I used addressed the audience as being a unisex magazine.  I was very cautious of the colours I used because I think that some can stereotype a magazine. For example, Top of The Pops has a huge majority of female readers. This is because of the colours used which are pinks and purples, this automatically makes it a female magazine because these colours are used repetitively throughout. I decided to stick to the red, white and blue theme, as I thought it was eye-catching to the audience and perfectly presented the theme of British Rock & Roll. I used an attractive female as my model so she was eye candy for the male readers and an aspiration for the female readers who would love to be like her. I dressed my model in a 60's style dress which held these colours, then used the same colours on photoshop for my masthead and sell-lines to make sure the colour was co-ordinated and made the magazine come together. The props I used were also relevent to the genre of music, and by using this it would easily indicate to my audience again what sort of music I was representing in my magazine. I used a vinyl (which is shown on my front cover) as a prop to keep with the 60's theme, as well as CD's from home which are also related to the genre. Here I have also featured a magazine cover from the 60's, which features a girl wearing an iconic 60's beehive hairstyle with an eyeline match just like the model on my magazine.

 I addressed the audience personally and quite informally, I looked at magazines such as NME and Q to see how they addressed their readers and wanted to do the same. I used swearwords where I felt they sounded right, in the double page spread when the cover star was answering questions.
I have included my editors note to show the personal elements of my text, as I wanted to come across as friendly. I thought by making the editors note more personal it would be easier to read.
In my double page spread I made sure the interview sounded conversational and was easy for the audience to read. I noticed in magazines such as NME, they used complicated vocabulary. I wanted to make sure that the article made sense so I just stuck with simple words. I did use puns and dialect to make the text more informal.

I also attracted my audience by advertising competitions and cover mounts which would interest the readers.