In what ways does your media product use, develop or challenge forms and conventions of real media products?
My masthead is R&R, which presents the genre of my music magazine. I thought that not only does it represent my genre, but also it is short and catchy just like 'NME' or 'Q.' The masthead is a typical convention of a music magazine which I have adapted to my own. All magazines use this feature to make the audience know the name of it and also to give the magazine recognition. I looked into a range of different mastheads so I could see what type of font was used and the types of colours. I played around on a website called dafont.com
to experiment with various fonts, I chose this one because it was bold and stood out on the page. I got feedback from my lecturer on different fonts and she suggested to choose a bold one rather than a handwritten one. My strap-line is placed underneath my masthead, in a thinner smaller font which underlines it. I chose 'the weekly fix for your music addiction' a it informs the reader that it is a weekly magazine and will contain lots of latest music news.
I have added an image of the NME masthead to show the similarities and differences between that and my own. The colour difference is obviously different, NME is famous for their use of reds, black and yellow which link with the 'indie' genre which they focus on. Whereas my masthead is blue, which goes with the 'red, white and blue' theme to reflect the genre of British Rock n Roll music. Similarly, both mastheads are short, snappy and stick in the readers head. They both contain three letters, the only difference is that my masthead includes the strap-line underneath. NME's strap-line 'new music express' used to be featured underneath the masthead, but has changed in time with the magazine layout.
My sell-lines obviously linked with the genre of my music magazine, I used my knowledge of recent things which have happened in the music world and also created my own stories. This magazine cover has been changed since this one, but here are all of the sell-lines which I included. Here I have also looked at using different fonts, and even found a font generator which is where I created the Beatles sell-line. I used the colour red to highlight the band/artist names, and also because my chosen colour scheme was red,white and blue. Sell-lines are another typical convention of a magazine in order to let the reader know what is in the magazine and to draw them in to buying the product. As you can see I have added an image of existing magazine Q, I feel as though the magazine covers are similar because they both have one part of the face covered. In R&R, my model Bryony has her mouth covered by the record which creates a sense of mysteriousness. Whereas in Q, Liam Gallagher's eyes are covered by his sunglasses, which also creates the same feeling and that typical 'Rockstar' look. On Q magazine, the masthead is placed over the model, the R&R masthead is placed behind the model. I personally like the masthead behind the model more, because otherwise I think it takes the shine away from the cover star.
On my front cover I had banners which advertised cover mounts and competitions. Not many magazines of the rock genre have cover mounts on their magazines, its more a thing for the pop genre. I wanted to include a cover mount to make my magazine a bit different and challenge conventions a little bit. My cover mount was posters and a CD which related to the genre and was relevent to the magazine itself.
On this front cover of MOJO, there is a banner along the top which advertises the free cover-mount which is included on the front of the magazine. By seeing this, I think that I have followed the features of music magazines especially by seeing a magazine of the same genre as mine use this convention.
The main image was taken at Sunderland University photography studio, my friend Bryony was happy to be my model and I styled her to fit the genre of my magazine. I have focused on 60's rock and roll, therefore I used props and costume to relate to this. In terms of mise-en-scene, I used an old vinyl as a prop and styled bryony in a vintage style dress, 60's style make-up and a famous 60's style beehive. I have noticed that there are only a few magazines which style their cover stars to match the genre. Pop music styles their cover models in the latest fashions and trends. As I had chosen an old style genre, I had to reflect this through my cover model so my magazine looked similar. Through the styling and props I feel that the genre of my magazine is suggested quite well.
The image of Alex Turner on the front cover of nme is very similar to my image. This is because of the use of props and the eye-line match. The cover model is male, but the image still carries the idea of a retro look.
The layout of my contents page could challenge the layout of other magazines, this is because I have only used one page when some magazines only use two. I chose to use one because I thought it personally looked better. I have used a range of navigation bars to direct the reader to the different stories and things in the magazine. A lot of magazines do this, for example MOJO magazine and Q Magazine use this feature to break up the text and easily guide the reader. I have written my own editors note which is another convention used to make the magazine more personal to its readers. I also broke up the text by using a few images that I have taken from gigs that I have been to, and layered the page numbers over the top.
On the contents page I have used in total five images, three in amongst the writing, one for the editors note and one for the banner. Most music magazines only have one or two images on their contents page. NME normally just has one main image and Q has around two images. I used the images to break up the text and bearing in mind it looks very different to normal magazine covers, I thought that using a few different images would add more detail and design to the page.
As quite a lot of magazines do, I have featured a subscription box on my contents page, this is another typical convention of a magazine in order for the readers to save money. I decided to have a subscription box because it made my contents page look more professional and also filled up space which I had. To go with the subscription box I made a different front cover with another picture and my own front cover as a few examples. I looked at other subscription boxes and found that they had a few images of past magazine covers to advertise themselves. The colours of the box were also different, being red and white it still stuck with the colour scheme but stood out on the bottom of the page.
The written content of my magazine is in an interview form, written in columns just like a professional published magazine (NME, Q, MOJO.) I wanted my interview to sound quite personal and like a flowing conversation which was laid back and easy to read. I also used colloquial language and exaggeration of accent which I had seen in other magazines. I liked the idea of this because I thought it made the writing seem quite fu and informal and more spoken rather than written. I also chose my style of writing to reflect my target audience, as a 16 year old interested in this genre, I would prefer to read an informal interview rather than something formal and quite hard to read and understand. This convention of using colloquial language is popular amongst indie/rock and roll magazines. Personally I think NME can sometimes be hard to understand and seems quite formal in terms of vocabulary. Just like other magazines, the font of my article is in a basic Arial font because it is easy to read.
I included pull quotes on my double page spread article, these were interesting quotes from the interview which I thought stood out and would make people want to read on. I had these quotes on the front cover, contents page and the interview itself. In a way these conventions apply to music magazines, as editors normally do include a pull quote from the main interview on the front page. On the other hand, it doesnt normally happen on the contents page, so I may have challenged the conventions a little bit by doing this. In terms of the font and colour, I chose a bigger font size to make the quotes stand out as well as placing them in speech marks and a contrasting colour.